Conversation Agent - Valeria Maltoni - How to Make your Content Sticky

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Very informative and comprehensive article!

As your correctly pointed out the Oscars didn't take advantage of this golden opportunity, probably because they are a television biased event. However, Google was streaming live Twitter feeds related to the Oscars under nominated movie names, indidual nominees and other keywords.

Great content!

Sticky content is a must. Who knows where the slippery content goes! Seriously though, great post. Especially for me, because I strive to keep visitors on my pages! :D

@DJ - we'll miss you at SxSW. Since we talk about being where your customers are all the time, I thought of getting tactical on tools for once :)

@Brian - that's why you find out where your customers are, and build from there. And yes, it is best to figure out if your customers are actually using those tools by analyzing metrics. I hear you on being on all platforms. I'm trying Gowalla at SxSW and am already going crazy with pop up messages. Interesting though.

@Angela - we learn new things all the time. Glad to have shared something you could use.

@Jon - and not just the site, the whole ecosystem of participation.

@Rich - good thought! Polls are interesting. I used them a few times and just haven't gotten the response I thought I would. This last week, I also implemented the "favorite" button on posts because people where telling me they Wanted to like my posts and not necessarily leave comments. So far, the only hit is my test.

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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