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@Valeria - thanks so much for the kind words and for allowing me a place in your post with some amazing movers and thinkers.

@John McTigue - Two thoughts. One, I don't know anyone who's a social media guru these days. Things are moving too fast and we bounce between holding on for dear life and riding the wave. Two, while we all leverage social media in a fairly intensive way, we do it as a means to a bigger business end. So, our goal isn't so much to build big followings, but rather to build attention assets, permission, interest, engagement, value and credibility in anticipation of some future business outcome. Is it fun, too? You bet!

Valeria - Why am I never suprised when I follow a tweet back to an interesting post and its written by you?
Great post - really interesting choices - and really good information
:-)

If you don't have a business plan, it's just a hobby.

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