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I think that people veer away frmo keeping things simple because...well, it sounds like you're *making* it plain. But the points you bring up here are very valid.

I believe that the simpler your message, the easier it is to understand. The more easy you are to understand, the more accessible you are to actually having a conversation...be it online or in-person. This is why (IMO) some of the best presentation and articles aren't going to come from people with tons of PhD's or letters behind his/her name...these pieces will have lots of words, but very little useful information....and very littel room for a meaningful connection with your reader(s).

At a time when we are bombarded with tons of useless crap, this post is a GEM.

~ Narciso Tovar
Big Noise Communications
@Narciso17

I love, love, love this post. I want to print it out and keep it handy at all times. Not just for the subject matter but because of how you really caressed the language.

So much of the supposed sophistication of language has really been about creating distance. Using language to connect seems so radical in business, but there are so many benefits to connecting.

Thanks for the reminder and the treat -- this was well-crafted, well-timed and an absolute delight to read.

I'm big on the do more with less when it comes to words, especially with writing in an attention-starved online economy. The ironic thing is, as you can see with poetry, your words carry more weight simply because there are less of them, as well as if you can be more concise.

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