Conversation Agent - Valeria Maltoni - Should You Outsource Social Media?

« Flip the Funnel on Customer Acquisition | Main | Put it in Plain Words »


Valeria, I continue to be amazed on how much I can learn from you and the community that you've cultivated regardless of platform.

Most people (including myself) like to feel that we make the right decision and rationalize them somehow to feed our emotions. But the real value is in what you're doing across any platform, from your weekly #kaizenblog chat to how you're able to get people to take action, I've learned that it's not about right or wrong, good or bad, black or white; but how we reach those conclusions. Reading everyone's opinion not only help my own but also propel the discussion forward. Sometimes we're so into what we do that we stop questioning ourselves.

I would love your opinion on the art of listening because most people tend to just wait until it's their turn to speak.

Thank you for including me in the conversation, I'm humbled by it.

I think there's a simple answer to this question - if you're already outsourcing your company's public communications to a trusted PR agency partner, they should be responsible for communicating on your behalf in the social media space as well. But if PR dictates how/what should be said, your company as well as other agencies (digital, etc.) could support the idea and help execute.

Thanks for asking the question in a way that commanded so much response. We were just discussing this in a social media user group - how to improve/encourage the use of LinkedIn as a discussion space, not just a spot for hosting and posting messages. Why are people more responsive to discussions on Facebook than on LinkedIn? You have proven that it can work. Let's keep it going. Thanks, Glenn

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.