Conversation Agent - Valeria Maltoni - Why the Relations Part of PR Matters

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I wonder if its because PR professionals approach bloggers in a blanket statement - the same type of mistake many have made over the years with media, but never learned from. Bloggers are a niche group and each is different. It's easier than ever to research and learn about them.

What it comes down to? Laziness and lack of commitment. Many times, it's the intern building the media list, and then someone else pitches. Everyone should be involved in the process.



Brandon was one of the first young professionals I met when I came to Detroit for the BrandCampU event run by Hajj Fleming. He has explosive energy. The two made quite the pair in the video and in person. Mixing it up with people full of ideas is a great way to get energized. Especially, when those people are passionate about your city. Good things happen.

Hey Valeria,
Thanks for showcasing, and mentioning our Chevy Team Detroit, We are pretty proud of them, and see them as our future leaders in a state that so needs young, raw talent. It IS our only way out of the mayhem we have created.

I know three of the four pretty well, as they office out of our Urbane Co Work Space and I spend most Fridays over there, just taking in the vibrant energy they bring to the space.

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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