Conversation Agent - Valeria Maltoni - How to Use Checklists to do Better PR

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I keep detailed pitch notes in an Excel spreadsheet every time I contact or follow up with an editor, including fields for The Project, The Pitch Tool, Publication, Editor and Detailed Notes. In addition, I use Cision for my media database and Hootsuite is up on my screen all day, every day.

Thank you. I'm loving this. It is easy to lose focus when one is multi-tasking. I've been an indie musician now for over 10 years..........doing everything myself. It is easy to get lost. Thanks for a little roadmap.

Check lists are essential in PR, particularly when used in concert with annual planning spreadsheets to show how strategic programs roll out over one year to 18 months. Think of it as building a great skyscraper or other edifice over time. What do you want it to look like? How to get there? The plan creates the basic strategic road map. Then, check lists can be used to make sure the building blocks, structural and design elements are in place (research, creative, media relations, social media program, investor relations, community relations, etc.). Check lists should have deadlines, too. This contributes to the way PR professionals can demonstrate precision in executing complex, strategic plans down to the most finite detail.

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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