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Valeria,

Great post! Being an insurance agent, we are sometimes seen as a dime a dozen, trading in easily replaceable pieces of paper when a cheaper option is available. This is maddening to a lot of my colleagues who put a lot of skilled consulting into their client relationships.

The key, I think: a content delivery strategy that simplifies my product and gives enough practical risk mgmt suggestions to be helpful, but not overwhelming. Kind of a simple reminder that I'm here--if needed (the essence of insurance). Thx, Brett

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