« Understanding and Activating your True Fans | Main | How I use Google Reader »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Switch:


Hi Valerie,

Great post. And so true. How we see is so informed by beliefs that we rarely challenge. But when we open up those beliefs, our perception expands exponentially open up great business opportunities.

Thanks for the great advice,


If the Heath's book has anything about elephants on its pages, I am interested!

Good stuff as usual...
I will get the book and see what I can learn to do differently.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.