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I love coming back to your posts about content and context strategy. Even though it may not show on my own blog, your advice and posts are always in the back of my head.

Some weeks ago I reached your blog by getting to an old post of yours on social networking. It's been fun going through the myriad of insights into this world.

Thank you for taking the time to read and comment, James. I've written about how print media companies have migrated to the Web without really moving in, if you're interested. Usually I post those kinds of topics on Sundays, although in recent months I've been focusing more on the PR side of things, as you astutely observed.

The hard part is doing the analysis for your situation, setting things up and doing the work. Perhaps the conversations I had with new media editors (see sidebar) can provide additional insights.

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  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.