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Valeria - excellent piece. I hadn't read your blog before stumbling across it this morning and very pleased I did.

I constantly find clients resistant to the idea of creating truly original content for two reasons: [1] they believe product-based literature will do the job, and [2] they are unwilling to invest the time and money to get good content created. I will use some of your arguments next time we talk - thanks for sharing.


@David - that's not how businesses think. So to trick them into getting better at helping the community, we look at what there is to gain. Watch how a company treats it own employees and you will know the attitude management has towards business relationships. Are employees getting kicked dead in there? Overworked, unappreciated, etc. Or are they being respected and supported? That is the first law of giving, when there is so much more they could get in return, without even asking.

@Cassie - good luck. Thank you for stopping by.

I've gotten started with this a couple weeks ago! Wish me and my company good luck! :)

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