« Do Social Networks See Organizations as Customers? | Main | B2B Marketers, Meet Jeremy Victor, Entrepreneur, Editor in Chief, Consultant »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef013480eb4ae2970c

Listed below are links to weblogs that reference Creating a Content-Driven Community:

Comments

Thanks for putting this together. You pose a collection of key questions regarding B2B social media best practices that every online marketer should be aware of.

-Camille

Valeria,

Why start with the destination? Surely, if I want to go from A to B the first thing I need to know is A.

You hint at this when you talk about what is presupposed - knowing your customers.

From my perspective, (leaving aside that knowing where you want to go is far more motivational than literal), many organisations are caught in a B loop ( changing the destination every 12 months or so) because they have no way of seeing A.

Aristotle said soul never thinks without a picture. I wonder if the corporate soul needs a picture of A before it can begin to work out B.

Peter

By the way "people buy why you do it". But only the "good" things? What of drugs, arms, slavery etc.

Hi Valeria,

I so agree. Too many clients overlook the benefits to their employee community that social media can offer in terms of coalescence, core values and shared goals. Once you get that right what you broadcast to consumers is always more effective.

Thanks for the great breakdown,

Simon

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.