« Earned Media and Influence | Main | Creating a Content-Driven Community »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef013480aa4723970c

Listed below are links to weblogs that reference Do Social Networks See Organizations as Customers?:

Comments

@Tom - FB as industry leader is kind of funny. Guess in a way they are by sheer numbers. Yet, I have a hard time thinking of how they behave as leadership.

@Jack - indeed, just because it's online, it doesn't mean it's true ;)

@Lateef - I do wonder, as everything continues to be driven by the individual identity and it forces businesses to shrink to that level vs. having teams. It will be interesting to see what happens next.

@Glenn - strategy should not be driven by tools ;) It should be driven by the business goals. Then we can figure out how to adapt the tools.

All social media marketing experts will advise companies to create a strategy for their social media plans. And that makes sense. The problem with the advice? The social media tools continue to evolve and that evolution may not be (is never?) in sync with that original business plan.

Of course, even traditional marketing plans need flexibility. Social media plans should be no different. In fact, as dynamic as this technology is, we should expect nothing less than the expectation of change.

You've hit on a theme here, which is that social networks were not originally designed for businesses or organizations. Fortunately, better tools are on the way.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.