« Earned Media and Influence | Main | Creating a Content-Driven Community »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Do Social Networks See Organizations as Customers?:


The concept behind social media, which you have suggested in your article, is the fact that individuals can inject their opinion or emotional feelings on a product or topic. While all of this is good, the underlying question that I see, including that of sites like Wikipedia is getting to the truth. In other words, how do we authenticate a persons response? Opinions are just that, facts uncover the truth.


Thanks for this thoughtful and thorough post.

I have one big issue with the FB "Community" pages. Community implies people coming together around a shared passion or interest (like Ducati) and what FB has put out there are nothing more them SPLOGS - bot created copying and aggregation of other people's content. There is no community there.

This goes directly against the interests of their members and their brand advertisers - and I think it is just wrong. There are enough black had marketing ninjas out there making money by content farming - I don't think it is something an industry leader (??) like Facebook should be doing.

My $0.02

Tom O'Brien

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.