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Love this line, Valeria: PR professionals are in a rare situation of being able to affect how information is analyzed, aggregated, and filtered to make it more digestible -- and help people make sense of it better.

That nails it for me. I've been thinking for some time now that that's the big future (it not current) role for PR. Aggregating, analyzing and providing the relevant context to the content important to your customers.

And you're so right about health care--huge opportunity. But, obviously for other industries, too. What about the professional services world (accounting, in particular). Couldn't one of the Big Four or second-tier firms create a community aimed at helping controllers and CFOs get quality content that can help them make more informed decision? Don't think that would have a halo effect for one of those firms?

@arikhanson

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