« Facebook's About Face on Conversation | Main | Do Social Networks See Organizations as Customers? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef013480e5da8b970c

Listed below are links to weblogs that reference Earned Media and Influence:

Comments

Love this line, Valeria: PR professionals are in a rare situation of being able to affect how information is analyzed, aggregated, and filtered to make it more digestible -- and help people make sense of it better.

That nails it for me. I've been thinking for some time now that that's the big future (it not current) role for PR. Aggregating, analyzing and providing the relevant context to the content important to your customers.

And you're so right about health care--huge opportunity. But, obviously for other industries, too. What about the professional services world (accounting, in particular). Couldn't one of the Big Four or second-tier firms create a community aimed at helping controllers and CFOs get quality content that can help them make more informed decision? Don't think that would have a halo effect for one of those firms?

@arikhanson

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.