« What Gets Retweeted? | Main | Trusting Statistics »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef0134804cf335970c

Listed below are links to weblogs that reference How to Connect with Your Customers:

Comments

Valeria, You made me think as usual (way to go Ms. Whole Mind!)
I'm intrigued by slide #25 -
"Digital Media is the room in which you hold the conversation. It still comes down to saying, doing, or producing something valuable for your customer."

This points to the necessity of having a cohesive brand story to share and a conscious strategy for using your tribe to reinforce/expand that story.

I'm worried that many marketers are racing to play with the tools (twitter, facebook, foursquare) and leaving their brand story to ad hoc monday morning meetings.

The result is scattered engagement that doesn't deliver on the real power of social media.

What do you think?

Valeria: I need to harness your creativity when building my powerpoint presentations... #justsayin Great work!

"It still comes down to saying, doing, or producing something valuable for your customer. "

I disagree ( but mostly for dramatic effect).

if it must comes down to something, I think Antoine de Saint-Exupery's came close when he said "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea."

Saying, doing, or producing something valuable will follow.

Peter

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.