Conversation Agent - Valeria Maltoni - How to Connect with Your Customers

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Valeria, You made me think as usual (way to go Ms. Whole Mind!)
I'm intrigued by slide #25 -
"Digital Media is the room in which you hold the conversation. It still comes down to saying, doing, or producing something valuable for your customer."

This points to the necessity of having a cohesive brand story to share and a conscious strategy for using your tribe to reinforce/expand that story.

I'm worried that many marketers are racing to play with the tools (twitter, facebook, foursquare) and leaving their brand story to ad hoc monday morning meetings.

The result is scattered engagement that doesn't deliver on the real power of social media.

What do you think?

Valeria: I need to harness your creativity when building my powerpoint presentations... #justsayin Great work!

"It still comes down to saying, doing, or producing something valuable for your customer. "

I disagree ( but mostly for dramatic effect).

if it must comes down to something, I think Antoine de Saint-Exupery's came close when he said "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea."

Saying, doing, or producing something valuable will follow.


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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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