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Here's what I think about about users/customers liking brands better once they've interacted with them socially.

Initially, users find communities centered around a common product, service or brand. They share what they know as they learn more and more. Those who are passionate believers inspire others along the way. The whole thing goes nuclear.

Eventually, those users who get together around a brand, turn into something of brand ambassadors. We organize our OWN events around the brand or whatever. One day, we decide that we're tired of only getting together to see each other in person one weekend a year. We start inviting each other to weddings.

When that's not enough, we come up with excuses to get together. We create our own events with ridiculous names like "Hammars" and fly in to stay at each others' homes in different cities every year; slowly growing that event until, next thing you know, Dan's got a dozen people from all over the country he's only met in person ONCE spending the weekend at his place in Phoenix.

They start arriving Thursday morning, actually.

And that's what we do when your brand ISN'T EVEN PART OF THE CONVERSATION.

Just a little food for thought. Yes, people are talking about you whether you're there or not, but there are some people out there who just LOVE what your company stands for. What have you done for them lately? Why not ask them?

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  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.