« B2B Marketers, Meet Jeremy Victor, Entrepreneur, Editor in Chief, Consultant | Main | 100 Thoughts on Social Media »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Spotting Trends:


Hey Valeria,

Excellent advice. I especially love that you've reminded people to measure the investment vs. the outcome.

Of course, it's always worthwhile to consider how sometimes Contact A doesn't do X but convinces Contact B and or Contact C to take action. Everything gets muddled the further out we travel.

For my own efforts, my work in social media is largely unmeasured unless I'm conducting different experiments. For my clients, it's primary a combination of benchmarking and traceable outcomes. You really need both.

For example, if we assist with a blog and the blog drives someone to a Web site where a transaction occurs a month from now, it can be difficult to trace that path. So benchmarking to some of the great points you provided helps demonstrate a big picture perspective.


The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.