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Nice work on explaining the hype cycle and referencing Tom's PR version. I've been working on a New Media Life Cycle for quite some time. It's meant to track the evolution of any new media channel and is used by marketers and PR execs to determine how much to invest in any new media channel while making sure they know what's coming next.
What do you think?

Valeria: Thanks for the plug :-) It is funny how slowly things change! :-)

Tim: You're right, items can fall off the cycle into oblivion and the other thing of note is that items can move through the cycle at different speeds.

I may think about an updated version :-)

Thanks again

Note, the first link above should be http://www.googletwinports.com

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