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Valeria, smart advice especially on content promotion and sharing strategies, such as making it worthy of sharing and easy to share/find.

I think #1, 2 and 8 are related. If you are more authentic, cut the jargon and buzzwords - then your writing, your content will be more focused, have greater clarity.

ITA with refreshing your content with what you've learned, so I'll add a #19: keep learning, studying. That'll help you be more creative, keep things forward thinking. FWIW.

Valeria! This is so useful..Thanks for posting. We are working with our internal teams to try and guide them toward this way of thinking when they build and deploy content. I also think change management is a big component needed as part of the plan. Change the mindset away from making people register for a loooong White Paper and think about adapting it to a more "chapterized" socially friendly format in bite size pieces for instance. This is a relationship build with people afterall...you don't tell them your whole life story the first time you meet them do you?

I also really like the one about authenticity, and putting people in front. People talk to people...Thx again for the great insights

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