« Starting Today, I am M- Powered | Main | One Game Changes Everything »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef0133f03accd3970b

Listed below are links to weblogs that reference 18 Ways to Walk the Talk on Content:

Comments

Valeria, smart advice especially on content promotion and sharing strategies, such as making it worthy of sharing and easy to share/find.

I think #1, 2 and 8 are related. If you are more authentic, cut the jargon and buzzwords - then your writing, your content will be more focused, have greater clarity.

ITA with refreshing your content with what you've learned, so I'll add a #19: keep learning, studying. That'll help you be more creative, keep things forward thinking. FWIW.

Valeria! This is so useful..Thanks for posting. We are working with our internal teams to try and guide them toward this way of thinking when they build and deploy content. I also think change management is a big component needed as part of the plan. Change the mindset away from making people register for a loooong White Paper and think about adapting it to a more "chapterized" socially friendly format in bite size pieces for instance. This is a relationship build with people afterall...you don't tell them your whole life story the first time you meet them do you?

I also really like the one about authenticity, and putting people in front. People talk to people...Thx again for the great insights

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.