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I love this! I think sometimes making money with a blog is a terrible idea because it might just cause us to miss the bigger point. We might trade influence for a quick buck, which would be tragic.

@Eric - what works best is probably a balance. If there was no filter or personality, the site would be just like anyone else's. The authors of many mature blogs tend to interpret the information and content of others without providing the proper credit or link back. I resist that trend because it allows me to present new material to my readers so we can expand together. If that helps, I never really got many comments. That's more due to the complex nature of this content, rather than the lack of engagement by the community to readers. Quantitative and qualitative data provide me with feedback on engagement.

@Lisa - my pleasure. Probably not the easy formula post... it felt closest to the truth.

@Jim - and strategy needs to be on its toes, so to speak, to keep up with the ever changing nature of the online medium as context.

@Andre - although I would challenge that in many cases the objective is a clear lie. We'll reserve that conversation for another day. Good food for thought, thank you.

Much goes back to the "why".

Without understanding the purpose behind what you're doing, you've got a long journey of circles ahead.

When the objectives are clear, whether there's monetary rewards or not - momentum, satisfaction and success are achieved.

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  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.