Conversation Agent - Valeria Maltoni - How to Drive Action With Social Media Without Chest Thumping

« The 10 Greatest Marketers of all Times | Main | Solving Your Personal PR Crisis »


I love this! I think sometimes making money with a blog is a terrible idea because it might just cause us to miss the bigger point. We might trade influence for a quick buck, which would be tragic.

@Eric - what works best is probably a balance. If there was no filter or personality, the site would be just like anyone else's. The authors of many mature blogs tend to interpret the information and content of others without providing the proper credit or link back. I resist that trend because it allows me to present new material to my readers so we can expand together. If that helps, I never really got many comments. That's more due to the complex nature of this content, rather than the lack of engagement by the community to readers. Quantitative and qualitative data provide me with feedback on engagement.

@Lisa - my pleasure. Probably not the easy formula post... it felt closest to the truth.

@Jim - and strategy needs to be on its toes, so to speak, to keep up with the ever changing nature of the online medium as context.

@Andre - although I would challenge that in many cases the objective is a clear lie. We'll reserve that conversation for another day. Good food for thought, thank you.

Much goes back to the "why".

Without understanding the purpose behind what you're doing, you've got a long journey of circles ahead.

When the objectives are clear, whether there's monetary rewards or not - momentum, satisfaction and success are achieved.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.