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I think you hit the nail on the head, Valeria, with your point that one has to first define a social media strategy (with, perhaps a blog as the hub)and then build the supporting content around it. Without a specific strategy, any resulting business benefits are pure luck and likely won't be repeated.

Thank you for the post Valeria. True value in your thoughts.

I find that a lot of people have a hard time imagining having a blog or anything else social media-esque without mostly talking about themselves. Of course, a good piece of advice beginners usually get is to talk about what they do, what's important to them, what they know, etc, but if they don't combine that with reading other people's content, I find that what they produce eventually shifts to being all about them, their traffic or comments slowly decrease, and they end up thinking they'll just never get the return they're hoping for.

If people looking for advice on how to drive business without constantly self-promoting keep in mind that they need to strike a balance between what is about ME and what is about WE or YOU, I believe they are much more likely to see returns.

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  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.