Today's #kaizenbog chat on Twitter will be about knowing your core competencies to develop a clear business message. Think about core competencies as strengths -- what are you really good at? What are you passionate about? What do you find effortless, as if you were born to do it?
The third circle is one we often leave behind in our considerations -- what would people pay you to do? That is the place where you add value in business. Jim Collins calls this understanding of what you can be best at, the hedgehog concept.
A core competency is
- a benefit to customers
- difficult to imitate by competitors
- can be leveraged in many markets and products
Of course, you need also to think about how this core competency is connected with a bigger purpose -- there is no limit for better. I can tell you that those times in my life when I followed what my gut told me was the right thing, because I observed what lit me up, have led to the most incredible opportunities.
Which brings me to ask.If you had to do it over
Let's pretend for a moment that you could go back in time and arrange to redo some of the things you did. Many who approached me in the last couple of years since the conversation about social media heated up wished they had paid attention 10 years ago when I was getting into digital and community.
If you had the opportunity to do it over, would you make the same choices?
Would you, for example, change the focus of your business? Would you indulge the artist in you knowing that you could eventually leverage the Web to create a side business that fills you with joy? Would you avoid any failures, even though there are plenty of ways to fail and come out on top?
I confess that I rarely think about what could have been. In a world of innumerable choices, I trusted my instincts and followed a vision, even when I had to hunker down to preserve that core. For many years I felt I was in the closet with social media -- companies are still grappling with it today.
Now that you made clarity on this point.Focus on what you do incredibly well
Following your passion is usually a good way to tell if you are.
I regularly challenge myself to up the ante, to work smarter building on my strengths and apply myself to understand things I have not come across yet. If you want to learn how to really kick ass, ignore your limitations, and learn to use your gifts.
The more you become you and what you do really well, the wider the gap between you and your competitors or businesses that seem to do the things you do. Learning to articulate those points of differentiation, the benefits to customers, in a clear message allows you to build momentum.
In today's chat we will address three main questions:
Q1: how do you know your core competencies?
Q2: how do you keep your message focused on what you really do?
Q3: what criteria do you use to determine the real value you bring to your clients/customers?
Join the conversation here and on Twitter at 12pm ET.
© 2010 Valeria Maltoni. All rights reserved.