Conversation Agent - Valeria Maltoni - Social Media Metrics (book review)

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@Eric - thank you for sharing your review. Sounds like it was a useful experience for you as well.

@Skip - great minds... I should have checked if you had done a review before hitting publish. Getting buy-in is often the battle.

Thanks for the review, Valeria. I also found the book to be well-written and clearly grounded in marketing basics. I also appreciated Jim's advice on navigating different organizational types for people hoping to convince various constituents within an organization.

Seems like it is a popular book to review! My chapter by chapter review is at:

Social Media Metrics is one of the better books that I've read recently. At my last agency, the majority of my work was social media analytics, and currently, I would say that it makes up 30-50% of what I am doing. I like how detailed your review of the book is. I would most definitely recommend this book for most, if not all, online marketers, and I think it's a must read for social media marketers.

If you're interested, my review of Jim Sterne's Social Media Metrics:

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  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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