« The Lion and the Mouse of Effective Content | Main | Unpacking Klout: True Measure of Influence? »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Social Media Metrics (book review):


@Eric - thank you for sharing your review. Sounds like it was a useful experience for you as well.

@Skip - great minds... I should have checked if you had done a review before hitting publish. Getting buy-in is often the battle.

Thanks for the review, Valeria. I also found the book to be well-written and clearly grounded in marketing basics. I also appreciated Jim's advice on navigating different organizational types for people hoping to convince various constituents within an organization.

Seems like it is a popular book to review! My chapter by chapter review is at:

Social Media Metrics is one of the better books that I've read recently. At my last agency, the majority of my work was social media analytics, and currently, I would say that it makes up 30-50% of what I am doing. I like how detailed your review of the book is. I would most definitely recommend this book for most, if not all, online marketers, and I think it's a must read for social media marketers.

If you're interested, my review of Jim Sterne's Social Media Metrics: http://www.bit.ly/SMMetrics.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.