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personal branding has been a huge challenge for everyone in this business, I've been dedicatedly working in the space of social identity management and we face this issue all the time of optimizing one's own image according to the environment we are in. Great post.

Thanks for sharing this Valeria, definitely connected with this.

@Adam - it is, and there is no chest-thumping in all this, either. Because it looks like (and is) work, it is still a best kept secret and a competitive advantage. Why give all the power over your destiny to someone else?

@Jeff - you know how it is, unless you know where you want to go, you're not going to get there. I lost count of the "ant and cicada" conversations I had with professional acquaintances over the years.

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