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Wow. :-) This one made me stop for a moment. And go downstairs, armed with a pad (of paper) and a pen. I discovered, erm, 2, 3?, books of the suggested topic on our shelves. :-)

"Crowdsourcing", by Jeff Howe and "Once you're lucky, twice you're good" by Sarah Lacy. Both are good, but I'm not entirely sure why they're on the shelves. I'm not sure if it's relevant but "Digital Barbarism", Mark Helprin, is a firm favorite. He's a virtuoso of the language! It's such a delight to read his work. Actually, I'm fairly sure this tome is more than relevant; Mr Helprin discusses perception, intellectual property (and the rights of the creator of that IP), and how we might go about addressing all of that while we're at the start of the digital era. (And we are at the very beginning.)

One book I can recommend is Jason Fried's and David Heinemeier Hansson's (of 37 Signals) "Rework". Good advice, down to earth and capable of being read over a lingering cup of coffee. :-)

A few years ago, we decided to reduce the number of books we had. (We were overrun.) So only those books we would read time and again, and appreciate or have appreciated for years, remain on the shelves. If it was a "read once and give/toss it", it was given. The result is a not a lot of business books! (Although, yet again, I'm trying to figure out why our "general" (politics/essays/history) section is alphabetical, and then half way along - restarts at "B", again. I'm sure there was a decent reason when we put the books on the shelves.)

I must admit to being of mixed opinion re The Cluetrain Manifesto. It's not the only book I've read that confuses whimsy with reality, but it's certainly the only one to make career of it. (I have to disagree with John; How to win friends, etc, is pure whimsy.) If The Cluetrain Manifesto were more adventurous, it might aspire to be the anti-Howl. (It reminds me of Zen & the Art, etc, but not in a good, supportive, way. Like it's trying too hard. I think of it as a vaguely useful book, mostly because the ideas it pushes are inconsistent with themselves. To be honest, I much prefer reading Mr Ginsberg. Although I'm not sure it could be said he provided decent business advice. :-)

Carolyn Ann
(The two books I take on my frequent motorcycle camping trips are "Angle of Repose", Wallace Stegner, and Edward Abbey's "Desert Solitaire".)

Thanks for the shout-out, Valeria. Great to be on your list -- especially w/ such distinguished company.
Cheers,
Dan

Matt -- I am on your team -- "How to Win Friends and Influence People" truly a masterpiece and must read -- and his "How to Stop Worrying and Start Living" is superb too. "Love is the Killer App" I don't know how I missed listing that one (Sorry Tim!) -- it is absolutely one of my Favorites of all time -- I have given away 20+ copies(KNL) --and I guess we'd have to throw in "Think and Grow Rich" by Naploeon Hill if we want to talk about books that have stood the test of time! I am loving this conversation Valeria -- so fun to see what others find interesting and valuable -- I am tweeting it like crazy -- hope we can get a ton of people to comment.

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