It's hard to find content that is helpful in a very actionable and measurable way online today. I made a promise to myself and to my community that I would pass on only information and links of the highest quality -- and honesty.
Chris Guillebeau has written a very comprehensive resource for entrepreneurs who are looking to take that next step in their business. The earlier launch of the Empire Building Kit sold out in 24 hours.This resource is not for everyone
However, for those people who will embrace the goal of building a lifestyle business, one day at a time, it will really make a difference.
In the words of an experienced entrepreneur:
"I didn't think the Empire Building Kit would help me that much because I've been running my own business for years but the daily emails are hugely motivational. Now I feel as if there's someone in my corner who really wants me to succeed. Those emails inspire me to keep going when doubt or laziness creep in." [Annabel Candy]
See more reviews here. His promise is realistic: grow one day at the time.
Yes: growth. This is a word we have used with caution recently. Passion is at the root of why some businesses are able to grab the lion share of the market while others shrunk. Doing something you love, it turns out, gives you a tremendous competitive advantage.
The Empire Building Kit is essentially an invitation to invest in you and your business. As Chris stated in the Q&A from the initial launch, if you're interested in working hard to create a meaningful business built on happiness (for your customers) and freedom (for yourself), this kit is for you.
Relationship is a central component in this process.
An opportunity, not just a kit
So what is this about? Lifestyle business, and an opportunity to peek behind the curtain and see step by step how Chris does it -- this alone is a key differentiating factor. Others may promise you a healthy income, Chris focuses on showing you exactly what to pursue.
The kit shows you how you can make a livable wage -- a business with less than three employees and net income of between $50,000-$150,000 a year -- oriented around something you love. Because it helps you vet which ideas to pursue and which ones to let go, this is more than just a kit, it's a real opportunity.
The kit comes in three formats: “Emperor-in-Training” for people just getting started, “Hail Caesar!” which will serve most everyone, and “Alexander the Great” for experienced entrepreneurs who want to take their business to the next level.
All options include:
- (10+) case studies in a range of formats -- video/audio interviews, transcripts, and PDFs
- A detailed overview of the lifestyle business. What it is? What should you know right from the beginning? How can you create your own empire like all of the case studies have done?
- Additional instructional videos (with key lessons included in text form as well) dealing with specific topics or common questions
In each case study, Chris talks with other entrepreneurs who have made good money running a small business -- these are people who make $50,000+ a year without employees -- by doing something that they love. He asks questions like:
“How did you make this happen? What was your best decision and your biggest mistake? What do you wish you had known when you were first getting started?” And so on.
The focus of every conversation relates to this question: “How can other people do what you’ve done, in their own way?” This version of the kit also includes a number of materials related to product launches. In addition to that, you will receive one email a day that will help you build a business destined for world domination in one year -- 365 emails.
As a bonus for the middle and premium versions, Chris includes a 43-step checklist he uses every time he produces a launch. This is tremendous value. In my experience, something is always at risk with launches and this checklist will help you stay on track.
The premium version takes the transparency further by providing a detailed breakdown of the entire Unconventional Guides business -- exactly how much money Chris makes for each product, lessons learned from each launch, copies sold, challenges ahead, and so on.
I know you will like the information about soft selling -- yes, most people dislike hard selling -- and tips on how to succeed without killing yourself. How about a guy who makes more than $65,000 a year by hosting murder mystery parties?
How to get it
So here's the deal: for the first 24 hours of its release, those who buy the Empire Building Kit get a free copy of another guide, "Backyard Biz Profits", a 60+ page guide, which focuses on applying empire-building strategies to local markets. You have until 12 pm ET today for this offer.
The rest of the kits are priced as follows:
For the “Alexander the Great” version of the kit you pay $449 (15 case studies, the 43-point launch checklists, and behind the scenes access to how he does it). For the “Hail Caesar!” version of the kit you pay $249 (12 case studies and the 43-point launch checklist), and the people who purchase the “Emperor-in-Training” version of the kit will pay $149 (10 case studies).If you’re looking to positively change your life, even the highest dollar investment doesn’t seem too much.
Because I trust Chris and believe in this product, I’ve accepted his offer to become an affiliate seller of the kit. This means that if you buy the Empire Building Kit through this site, I’ll receive a percentage of the purchase price. All the links to the Empire Building Kit on this page carry my affiliate code.
PS: feel free to save a link to this post as an example of an affiliate promotional offer.