« The Empire Building Kit for Entrepreneurs | Main | Crisis Communications in Social Media: Are You Ready? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef0134848db72b970c

Listed below are links to weblogs that reference The Internet Wasn't Around Then:

Comments

@Valeria Thank you very much. I appreciate further insight into how you define momentum for your business purposes. I think that's a great point about social media, online (or offline) communities, etc that many 'outsiders' don't always get adequately explained to them... Your efforts can reach a point where you get paid back above and beyond your initial and ongoing investment.

@Eric - good feedback on defining terminology. To me momentum means scaling forward, building things in business to a point that it tips and actions are carried on the strength of other, existing actions with the customer community. You did beautifully in your example.

@Peter - I like your point about capturing and creating stories about topics you love. Excellent content takes time. To be appreciated, it would need to be viewed from the eyes of the reader, what is useful for them.

Thank you for a very thoughtful post. It reinforces my view that excellent content driven by passion, presented in a consistent way, is the key to building relationships and success with your online presence.

You ask a key question about how to build momentum on the Internet. My take: Think more like a publisher of a magazine or newspaper. Plan your content. Set the frequency (schedule). Capture and create stories about topics you love. Share. Embrace the conversation. Repeat!

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.