Conversation Agent - Valeria Maltoni - The Internet Wasn't Around Then

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@Valeria Thank you very much. I appreciate further insight into how you define momentum for your business purposes. I think that's a great point about social media, online (or offline) communities, etc that many 'outsiders' don't always get adequately explained to them... Your efforts can reach a point where you get paid back above and beyond your initial and ongoing investment.

@Eric - good feedback on defining terminology. To me momentum means scaling forward, building things in business to a point that it tips and actions are carried on the strength of other, existing actions with the customer community. You did beautifully in your example.

@Peter - I like your point about capturing and creating stories about topics you love. Excellent content takes time. To be appreciated, it would need to be viewed from the eyes of the reader, what is useful for them.

Thank you for a very thoughtful post. It reinforces my view that excellent content driven by passion, presented in a consistent way, is the key to building relationships and success with your online presence.

You ask a key question about how to build momentum on the Internet. My take: Think more like a publisher of a magazine or newspaper. Plan your content. Set the frequency (schedule). Capture and create stories about topics you love. Share. Embrace the conversation. Repeat!

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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