Have you ever experienced one of those moments when everything around you seems to go crazy?
You worked very hard on a project putting in insane hours, stretching
yourself to the limit, getting all your proverbial ducks in a row and
cannot wait for that magic moment, the tipping point, when it all comes
together.
And just when you expected everything to fall into place you
get complete chaos instead. That is not the moment to start doubting
yourself. It is not a good time to pull back. In fact, that is the moment when you need to renew your commitment to
the project, to let your desire to create, learn, and make a mark in
the world carry you through.
Desire to make something happen is an invincible force. Use wisely.
Success, very much like love, is connected with a
person's ability to tell a story. We all build our lives around stories.
Those who can build an open and expansive story will have an open and
expansive life. Those who build a limited story, will live a limited
life.
What's your definition of success? How do you know you've achieved it?
In one week. Or how to take an idea, parse it into 2,770 still photos from digital footage, and make it a reality. I am constantly fascinated by new executions that are pulled off nicely. And this is a really good one. 2,969 comments on the YouTube page (at the time of publishing) say it stirred conversation.
The #2 mistake that many companies make with content, is that they develop an ego-centric point of view. Or they don't take into consideration the changing nature of their customer base. This journey across America, along with other initiatives by the company, is putting Levi's back on the map for the way we are, so to speak.
Levi's new "go forth" campaign by W+K showcases America's struggling workers and hopefully helps Braddock, PA while it redeems Levi's from pulling an Abercrombie & Fitch in print a year earlier. As PSFK reports, they are donating more than a million dollars to assist the town with
renovating a community center, as well as other planned initiatives
which require grit, sweat, and more than a few nights of overtime. To
bring attention to their efforts, footage from the town’s renewal will
be featured in an hour long show sponsored by Levi’s to appear online
and on the IFC and Sundance cable channels.
This initiative reminds me of the Brunello Cucinelli philosophy and work.
Check out how the crew managed to compress that long a trip into less than two minutes [watch on YouTube here]. Levi's also has a Facebook fan page with more than 500,000 fans, pardon likes, and Twitter guy and girl accounts. Meghan Smith, the girl, won a Levi's contest.
The brand's new strategy is targeted engagement, from mass media buys to individual likes. Will the new campaign move the needle at the register? Will the guy walking across America gain more than views?
One thing is for sure, we should never judge a campaign from our own buying habits.
When my cousin was a little over one year of age, her parents discovered that she couldn't walk. An otherwise bright and happy child, she was facing a life of physical therapy aimed at treating symptoms. Eventually, who knows, a nice institution with others just like her. My aunt wasn't going to give up looking.
She stumbled on a book written by this American physical therapist, who maintained that a brain injury was to be treated at the brain level, where the cause resided.
All of a sudden, my cousin had access to a different kind of neurological development treatment, one that would allow her to walk 9 years later. In the process, our family was transformed. Partly by finding a physical support network of other families with whom to share visits, key learning, and war stories.
Fast forward to six years ago. A colleague tells me about the community of people and their families who are dealing with epilepsy, just like her family. At the time, it was her best resource and support group, the go-to place for finding out what people have tried, and what has worked for them.
Parents know what's going on with their children. We know what we feel, when something is off, and we're willing to share to find out what that is. Brain scientist Jill Bolte Taylor lived to tell us an amazing story. Thanks to her testimonial, we know more about what may happen.
We're not so patient when it comes to our health, we want to participate in driving what happens next. And so we should. The data in this video is over a year old. The numbers may be higher today.
Are health care organizations equipped to deal with this new reality?
According to Ed Bennett’s Hospital Social Networking List, only 762 of the more than 5,000 hospitals in the U.S. have some social networking presence. Demand for health-related online information and support is strong and will only be increasing.
Yesterday, Mayo Clinic announced the creation of a Center for Social Media
to accelerate effective application of social media tools throughout
Mayo Clinic and to spur broader and deeper engagement in social media by
hospitals, medical professionals and patients to improve health
globally.
My aunt found a book had the answer she was seeking. It was a forum board for my colleague. The support mechanism for you or a loved one may be a community self-organized around a specific problem, or the blog of someone with the courage and the desire to share their experience.
When LinkedIn
introduced questions and answers, it gave people the ability to
interact more easily with each other without needing to be connected
directly. That expanded the pool of potential networking opportunities
exponentially for those who don't upgrade their account.
Within the span of a couple of months, the membership grew by more than 300%. That was a couple of years ago. Then LinkedIn went ahead and introduced another integration -- that of applications.
Now you could syndicate your blog posts, post your slides from SlideShare
and share your reading list from Amazon and events you're attending all in one place.
More recently, it rolled out new features for groups. As you can see in the short video above [YouTube link, 2:23], you now have Facebook-like features. The site also integrates Twitter streams on the home page. My recommendation for those is: use with caution, use the hashtag #in to filter what you import there.
Today this network has more than 70MM members. Can you blog on LinkedIn? Absolutely. You can do that by:
asking great questions
being generous in answering questions
fine tuning your profile, look at keywords, descriptions, recommendations
giving recommendations
joining or starting a group
updating your status message, at a minimum
following companies
If you're a consultant or are seeking new career opportunities these small steps might be the most important ones you can take.
Although there seems to be an important feature missing that would make the network more powerful in addressing keeping track of those you are not connected with* -- the ability to follow what industry leaders are saying, if they indeed are using the tool to do that.
Gathering intelligence through content
You probably thought if I meant for signs of intelligence. I know you'll believe me when I tell you that on more than one occasion I've been approached as if I were a head hunter because I was sharing job posts with my groups. One glance at my profile would have cured that misunderstanding.
Lesson #1 -- check out people's profiles. I don't mean just scanning them. Read between the lines and connect the dots. Are the keywords used demonstrating true knowledge of the industry or are they just marketing? If you've worked in it, you can tell.
__________
Because I'm very interested in learning about the challenges people face and goodness we can share in advertising and promotion, public relations, and search marketing, I syndicate those questions to my Google Reader account. More about how I use Google Reader here.
Lesson #2 -- keep a pulse on your industry. I'm particularly interested in the questions. When people ask very good questions, I know they've done their homework, have a real problem, and are planning to invest time in culling the information. See how generous the community is in this example when I asked should you outsource social media? and, on the flip side, the top ten reasons why your LinkedIn question is getting (mostly) pitches to see the difference.
__________
Partly thanks to the promiscuity of networks like Twitter, the number of invitations people receive to connect in LinkedIn has also gone up. One of the most curious -- and most telling -- things about those invitations, is that they are often quite casual. Check the "friend" option, and send the canned message.
Many approach social networks as if they were all the same or with the same philosophy. However, quite a few accept invitation only from people they have actually met.
Lesson #3 -- identify true professionals by how they present themselves at every interaction and opportunity. When you receive an invitation that provides context on how you met someone, and why they'd like to connect with you, it leaves a better impression. Now relate that to their business, and you can see how important this information is.
__________
You can use LinkedIn as part of your content strategy to gain visibility. A better use of the tool may be to identify industry leaders and the company they keep by reading the content they present and share.
Advice for companies -- train your employees to understand how their personal presentation reflects on your business. When someone pulls up the company page, LinkedIn will include the profiles of employees with it.
Your turn
These are some of the clues I look at for intelligence. I'm more interested in how you use LinkedIn. Have the new features made it easier to use it frequently? What would make it even more useful to you? What are the best LikedIn invitations you accepted? What can we learn from them?
_________
*UPDATE: LinkedIn tells me that feature exists. From the site: you are automatically set to follow any connections' contributions
within groups you share. However, you may also want to follow valued
professional members in your groups who are not 1st degree connections.
Businesses work with suppliers, across divisions, and with distributors. In the age of relationships, when the art of conversation has made a big
come back, and more and more people have access to search and
publishing tools, the answer to the question "who are your customers?"
may not be as straight forward.
Break any one of those connections, make it less than smooth, and you have a hard time servicing the end customer. The answer never was straight forward, it just got easier to see inconsistencies.
Organizations used to be able to separate customers from prospective customers until they were ready to put them in the same room. Or, as the discussion in the comments at Jackie Huba's post about Groupon shows, it was easier to separate the experience of buyers from those of suppliers.
How about the treatment you receive as a customer buying books and goods on their site, and the experience you have as part of the Amazon affiliate program? Do they reflect the same company culture, or are there gaps in execution?
The way we were
Nine years ago, Charles Fishman set out to discover why so many customers feel betrayed, even though everyone believes in delighting the customer. See if this conversation from his article sounds familiar (both from the inside and the outside of the situation -- an alleged fraud case):
Fraud: "He thought he was cloned, but he wasn't."
Chad: "His bills did go from almost nothing to sky-high ..."
Fraud: "We can send him to a cloning specialist and make it 'official' if you want ... "
Chad: "He's denying that he made or received the calls."
The impatient woman from fraud dials the Sprint PCS cloning customer-care department and ... is put on hold.
Do you ever wonder what's going on while you're waiting on hold for customer service? Really, you couldn't even imagine.
Chad, the customer-care advocate, is talking to a woman who is
Chad's customer-care advocate. She has called her customer-care
advocate, who is busy on another call. So now we have two customer-care
advocates on hold waiting for a third customer-care advocate. Meanwhile,
a fuming customer from Lubbock (who may or may not be trying to rip
Sprint off for $1,600) waits. On hold.
That, right there, is customer service in the new economy.
Read the whole article, it's well-researched, and much of it is still very relevant today. Maybe customer service is not worse than it used to be, or as bad as we'd like to say it is as customers. Twitter accounts are only raising expectations if the business is not fixing what is the problem in the first place.
I'm with Fishman, although as customers we can be quite bitchy and irrational,
what is striking is how little it takes to make people happy, how little
it takes to get it right, and how long 40 seconds really is. But what
is also striking is how hard it would be to automate this process. To do
it right doesn't require much, but it does require a spark of human
intelligence on both ends of the transaction.
What's possible
Customer service can be an endless source of ideas for the business, an opportunity to analyze problems and devise solutions, kind of like the way Amazon treats it. Problems are bound to creep up with so many moving parts in business. It's what you do with the information that makes a difference.
Armed with the ability to spread information and attract others who are having a similar issue, research options, and mobilize teams on the inside of the business, is the customer finally in charge?
Many companies are still looking into social media from the sidelines, because frankly business people are still waiting for that other shoe to drop. Who can blame them? The cases when a business has advanced or grown its position in the market or has engaged stakeholders in any sustainable manner thanks to social are still rare.
Meanwhile, in many organizations social media is run by PR and communications groups. Can these groups get out of their own way or the executives' way of looking at them and contribute in significant ways? Spreading press releases online is not exactly the most exciting endeavor -- especially for potential customers. When was the last time you bought or inquired about anything on the strength of a press release? Think about it.
Communicators can and must help businesses online. Increasingly, they must help reconcile the divide or gap between company shareholders and stakeholders, help the company muster its authentic voice -- internally and externally -- and deal with a different kind of crisis, that of confidence and trust.
Forget about blogs and editorial calendars, although those may be important and necessary. Here are three ways communicators can help businesses move the needle online:
(1.) find current fans of a brand and organize them or create a space for them to self organize
Who likes your company? Why do they like it? Finding evangelists and fans is only step one. Like with everything in life, you need to figure out what you do with the information. That's where the money is, in case you were wondering.
If you're a communicator, you're uniquely qualified to help organize those fans or help create a space for them to self organize.
(2.) listen and learn from negative sentiment and develop ways to help bridge problems
You're not monitoring only to find out when a crisis is imminent. The business you help support may have a lot of negative sentiment associated with its products or services for a reason or many. Do you have the integrity and the appetite for representing those sentiments and their causes to management?
You must. Communicators need to think about and represent stakeholders, not just shareholders.
(3.) create interest around something a business that is irrelevant in the social space shares with others
Say the business you're in is not really a very sexy business, one that would be a natural for people to want to talk about. They may still need your product or service, they just wouldn't build a fan page for it. What do you do?
Learn from groups with a cause to champion. Find something that many of the people who purchase your product or service have in common, something they are passionate about, and that ties back to your business. Then connect them.
Communicators need to start moving away from impressions and getting into the action. The tagline of this blog ends with "how talk can change our lives", it does, it will if you put your humanity behind it.
Catchy title aside, we have seen a dramatic increase in the number of first time pitches to join special communities and blogging platforms lately. At a first glance, the business model for most of them seems to be "build it and they will come".
Indeed, given the nature of the pitches couched as offers for participation, the plan must be go on Twitter, mine for marketers, pitch as many as possible, preferably with the very same pitch that demonstrates the lack of a well thought out plan, and voila' they will help you figure out the rest.
Except for it's not that simple.
We have a term for professional opinion, especially when it's without a relationship as foundation, it's called billable time.
There is a better way
One that would be win win for you and the busy professional you're pitching. It even involves influence on many levels and doesn't require budgets you may not have, especially if you're in bootstrapping mode (which I admire, BTW). Ready?
do something remarkable -- hold the pitch until *after* you impressed a whole bunch of people with an initiative or a project that aligns with your mission. In fact, consider the project your pitch. It works. Take for example the Influencer Project by Thoughtlead. Learn about it in my conversation with Sam Rosen, CEO.
build a tribe first -- if nobody has ever heard of you, you're facing an uphill battle. And are competing for attention with dozens of sites/platforms/tools just like yours. They may not be, that's the perception to harried people. Take the time to attract a group of like-minded individuals who will believe in your project. Chris Guillebeau calls it a small army. If you really want to figure out the lifestyle entrepreneur business, you should check out his Empire Building kit. He even inspired me to join his affiliate program.
make the technology really useful -- and keep improving it based upon user suggestions. That's how coTweet and Hootsuite got their start. Although the personal relationship feel with Ryan has been inversely proportional to the success of his tool, Hootsuite has really taken the platform to a new level with the recent improvements. And earned the stripes for a paid iPhone app and one for Android, etc.
Maybe, a couple of years ago, when many were still getting their feet wet, everyone was still experimenting on the technology side, it was different. Today, you're contending with a crowded sphere (notice I did not reference any quadrants, not to get into analyst territory) and asking marketers to basically help you create the execution plan is unrealistic.
There are no average people. There are average marketing messages.
Join today's #kaizenblog chat and learn you ignore failure at your own peril.
Do you respond to comments to your posts? Do you comment on other blogs?
The first question is rather easy to respond. In fact, you could double your comment count if you're available to join a hot topic conversation on your post in real time. Train people to jump off Twitter, because they have more to say, and voila'.
Some commenting platforms like Disqus, which I installed in my other site, also make it easy to capture reactions in the stream. Although, keep in mind that many consider posts with just Twitter reactions mostly noise that detracts from wanting to comment.
Commenting on other blogs seems to be easier to justify when everyone else is there -- the crowded restaurant/bar concept. By comment 50, very few are reading your take, in some cases, the author is not keeping up in the same enthusiastic way they were ahead of time.
Leaving thoughtful comments in blogs is an underutilized way to really dig into a relationship and build on the ideas of another. Spammers are still grappling with the thoughtful part. I can tell you that many a post idea was inspired while commenting on another blog.
It was thanks to the comments in this blog that I had the idea to create the page About
You.
Comments matter
Comments matter for a number of reasons. While we all acknowledge that
time is probably one of the biggest constraints we face in social media,
especially with the urgency of real-time compulsion, including
comments in our social media marketing strategy can make a big
difference. Why?
We are more comfortable hiring and buying from someone who engages with us actively.
While weak links in networking do help, direct
recommendations and referrals come more readily after some interaction -- and recency. Conversation is a habit that helps build relationships.
The way you think and articulate your expertise in the comments matters.
Being memorable
Building credibility with other bloggers through
thoughtful comments can help you launch your social media activities
with a bang. People already know about you and your content. This of
course works best when you’re willing to give away some ideas for the
good of others.
I literally blogged for almost a year without a blog -- just by leaving thoughtful comments on other people's blogs. Comments are skin in the game, a welcome rarity that will make you memorable.
There are 7 types of memorable comments
Responding to a question in the post. It's pretty
obvious, I know. The easiest way to participate is by
showing you are listening and are willing to collaborate with the author on their own site. Have
you noticed how truly responding to questions is becoming prominent in
your LinkedIn Profile? I could not have written a better post on should you outsource social media? without the contribution of the community there.
Making an open ended statement as additional thought.
This is one of the best known forms of solicitation for further
thinking and discussion. It works so well because it gives the other
party(ies) the opportunity to add more information as you broaden the
scope. As an example, use any of the well run Twitter chats, if moderators can do it there, you can do it anywhere.
Pointing to other resources. Let’s face it, we don’t
all have a full research department at out beck and call. When you
offer knowledge to others, you not only look good, you build a reservoir
of good will in the process. This is a balancing act. Think about connecting others ahead of putting your content out there.
Extending the conversation to other applications.
This will definitely raise your profile with the blogger and all the
other readers. And it may establish you as a knowledgeable source. Show
them how something could be employed elsewhere. You may raise the
question of why give away so many ideas. Trust me, the money is in the
implementation. Ideas are free –- or they want to be.
Providing an example as a case study. This will
highlight the possibility of an interview as part of a subsequent post
at that blog. You are establishing yourself as an experienced practioner with background and behind the scenes knowledge.
Offering to co-author a subsequent post on a topic.
It’s a more direct way to go from comment to a blog’s main real estate -–
the post –- without saying you’d like to take over. This is especially
useful if you don’t already have a blog of your own but have been very
active and generous in the comments. The relationship opens the door.
These are memorable because they show a
degree of high involvement and can lead to establishing and deepening a
relationship. What other types of comments worked for you?
It turns out Sam grew up in the Philadelphia area, and we have more in common than a friend. See what that is in this short conversation, not as short as his conference, and possibly as useful to you.
________
How did you get to Lenox, MA and to becoming an entrepreneur?
Sam: I actually moved here because I'm part of a global spiritual
movement called EnlightenNext! I know. Not your typical start-up story.
All of the founders of ThoughtLead wanted to create a business that
expressed our deeper sense of what's possible for human beings, and
where we live--in a community of like-minded individuals, all
endeavoring to create a better future from the inside-out--is the
bedrock of everything we're doing as entrepreneurs.
On a more mundane scale, here's how I got started as
an entrepreneur: I was doing non-profit work in Boston, and had to find
a way to supplement my income. So I went to Google and searched for
something along the lines of, "Make money online." And that started my
now 7-year love affair with online marketing.
Your company, ThoughtLead, is designed around capturing
influence and delivering results for brands. I can see the tie in with a
conference on digital influence. Can you tell me a little bit about how
the idea was conceived and about the format?
Sam
: The idea was conceived on the way from Philadelphia to New York, in an
inspired moment between my business partner, Steve Haase, and me. We
wanted to do something that hadn't been done before and would help a lot
of people to increase their influence online.
And we didn't want it to
take a lot of anyone's time. So we had the idea for an hour-long
conference--the "shortest marketing conference ever"--and to get 60 of
the world's most brilliant social media minds, including, of course,
Conversation Agent's very own Valeria Maltoni, to share one tip on
digital influence.
Now that the event day has passed, can you tell us what
worked well, what you would do differently?
Sam: Getting 60 speakers to all share one 60-second tip turned out to be
a winner. From a promotional perspective, there were several tactics
that worked very well: providing all of our speakers with auto-populated
tweets to share with their followers both the day before and the day of
the event; creating a Twitter contest for one deserving up-and-coming
influencer to become the 60th speaker; and promoting the hashtage,
#influencer, to our email list on the day of the conference.
The main thing I'd do differently is to give
ourselves more lead time.
We hatched the idea on June 8, and hosted the
conference on July 6. That's not a lot of time to pull something off. Of
course, we wanted to do it as quickly as possible, and I think it ended
up being the right thing decision for our company. But next time, we'll
give ourselves far more leeway to align strategic partnerships and
sponsors, as well as creating a longer period of buzz leading up the
event.
How did
it go? Was participation aligned with your expectations? Why/why not?
Sam: It went fabulously well. Thousands of tweets, over 4,500 people
registered, nearly 1,000 Facebook fans--all in 3-4 weeks. The response
online has been overwhelmingly positive, which we're really happy about.
Part of the reason why we're so thrilled with the participation is
because it wasn't just "interested" people "checking it out"--those
involved, whether speakers or audience members, were spreading the word
passionately.
I think there was something about the freshness of the
idea that really lit participants up, and there's not much that's more
exciting than seeing an entire group of people gush raw enthusiasm and
an unadulterated sense of possibility for the future. So yes, I'd
definitely say it was definitely aligned!
What piece of advice would you give to someone looking to earn attention
online?
Sam: I would say to create a "meme." A meme is an idea that's passed on
from person-to-person, in a viral-ish way--I say "viral-ish" because I'm
not talking about getting one million people to watch a YouTube video.
Rather, I'm saying to create something remarkable--a conference, a video
montage, a podcast, a web TV show--that lots of people can get behind
and that improves the lives of the people you're trying to affect.
In our case, we did that by creating an innovative
and fun format (60-in-60), talking about something people cared deeply
about (digital influence), branded it in an easy-to-repeat way
("shortest marketing conference ever"), and made it easy for everyone to
participate (one minute for speakers; one hour for participants).
So I'd say to create some kind of "media event,"
something that brings together leaders in your field, and then promote
the heck out of it. Don't worry so much about how long you've been "in
the conversation" or whether you're an "insider" or an "outsider"; just
create such an unbelievable amount of value, in an innovative, fun, and
spreadable way, that you can't help but get noticed by both leaders and
prospective customers.
Of course, your motives should be good, and it
helps for people to like you (or at least respect you). But
fundamentally, I'd recommend simply to put on your "disruptive" thinking
hat and brainstorm some big ideas will that make the world a better
place and move your industry forward in some way, shape, or form.
***
Did you figure out what else Sam and I think similarly about?
If you're not familiar with this online network, you might want to take a look. Just to give you an idea of its actual reach, the slide deck you see in the snapshot I took of the home page two days ago, depicts the site's choice of highlighting my short deck with quotes on influence.
I was logged in, and you can see the new feature that shows community reactions to my decks on the right hand side, which is new. The deck was featured above the fold and garnered 714 views by late Saturday afternoon, a few short hours since it was posted there. It had 1,084 by the time it was lowered on the home page Sunday.
We love stories, and a good slide deck is a calling card to spread ideas.
Content ideas that are all business
Make it an event
create short and concise decks to go with your press releases or
articles
use small slide decks as an invitation to participate to an event
search for an find other, like-minded companies or individuals and
comment on their slides
synchronize audio to visuals for a follow up deck after an event
These are low tech ideas to extend and anticipate events so that the
people who cannot attend may still get a taste of the content. They also help you bridge online and off line experience -- useful reminders for participants. For an example, see the slides I created about this year's SxSW interactive.
You can still provide
deeper content for conversion.
Say the event is a Webinar, use some of the ideas to provide added value to participants by including the best questions in a follow up Q&A. Or it could be an event where you hope to drum up attendance. Last year, I used a deck to convey why a panel proposed for SxSW would be helpful, complete with call to action link at the end.
Share the research
develop a visually compelling deck of the results of your research
translate the data into information graphically
complement research results with compelling commentary -- for example, add qualitative information to quantitative research
compare competitive data and facts by industry, or geography to appeal to customer segments
Infographics are all the rage these days. Good visualizations take into account scale, context, and fair comparisons. Decide what's your point of view and organize to tell the story visually. Here's a really good presentation deck about when data gets up close and personal where the author walks the talk.
Pay it forward
collect smart quotes from your industry around a topic
celebrate the achievement of a thinker, an athlete, a humanitarian
flesh out a problem that ails your field in collaboration with other businesses
present a time line of achievements for an industry, a cause, a project
For an example of quotes on marketing, see the deck I created in 2009. It has gotten the most views of all slides I posted to the network to date. It pays to be altruistic.
Play it back
present customer testimonials as quotes for a product or service
show customers daily lives and how they use your product (even better)
develop a success story visually, defining the problem or challenge, and how the customer went about solving it with you
run a contest with final deck depicting the top 5 entries
Writing it down stabilizes information. Playing it back visually is a smart way to reinforce it and help you win referrals.
My personal presentations are mostly visuals. However, at work, I have used many of the techniques I suggest in this post. Research data does very well, as do cases studies and Webinar follow up content.
Where to use these assets
You can post PDF reports and videos to SlideShare as well. The network offers you the option to enroll in LeadShare -- see how it compares to the performance of Webinars and white papers. Even as you explore that option, there are many things you can do to optimize the use of your decks. For example:
post them to your company blog to complement a topic
use the SlideShare application to showcase your decks on your LinkedIn profile
provide the link to your deck to follow up emails and newsletters with a special code to track how many view the slides from each communication piece
Compete.com puts the site slightly over 1.7MM unique visitors,
traffic on par with that of Delicious, still according to Compete. SlideShare publishes its traffic at 29MM monthly visitors, and 80MM page views.
A focus on usefulness to your customers and goals together with integrated marketing get your material found and get you results.
I even used the site when in need of adding visuals to an impromptu business meeting. What are some of the ways you have used SlideShare successfully?
This is my blog and not a public space. Critical discourse is welcomed. I will, however, delete your comment if you descend into personal attacks, inappropriate language, disrespectful behavior, or excessive self-promotion and link-baiting.
Book Reviews
Disclaimer
The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.
