Conversation Agent - Valeria Maltoni - Corporate Blogs: How's Your Elevator Pitch These Days?

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Melody -

Perfect story on how an internal blog draws a business first community, its employees, together. It seems like it would be such a great place to start... and yet so many organizations overlook those relationships as valuable.

I like all the comments that say a blog humanizes the corporation (assuming it is not written like every post has been through 20,000 meetings, PR, and legal, and with some bland final product).

I was shopping at a clothing place today. Engaging in a conversation with a very young sales associate, we briefly talked about the corporate blog for the clothing business. The words out of her mouth say it all: "I love our blog -I can see that the woman who designs our bras runs on her lunch hour."

That's human!

@Jeremy - you are one organized elevator pitch giver. Kudos to you for opening with here's what I'm going to say, saying it, and closing with here's what I just said. A classic in communications.

@Danny - you've got a point there about Brian. He and I tend to write in long form. I do like your focus on customers. I'm rather biased that way myself.

@Jeremy - indeed, that has been one of my main learnings here. Although you do need to take things with a healthy grain of salt. Sometimes, especially in B2B, it's not as simple as put the lamb in.

@Drew - your comment reminds me that it's been a while since we had a conversation about transparency. Good thinking.

@Alison - I love how many of your points put people at the center. A hard nut to crack in many organizations where the top echelons are used to hiding behind the corporate mark.

@Lisa - it also lets you skillfully organize ways to share messages with your own organization, when it doesn't want to hear them from its employees. The feedback I received about silence on some of my posts is that I'm too damn smart and intimidating, like the Ph.D. of blogging ;) Point well taken though. The fact that I get that feedback means I am accessible and willing to listen. Progress.

@Davina - well done! I really do like how many of you are engaging with each other. And I love the escalator analogy, although do think Brian here has an excellent alternative to it: stairs.

@Brian - in all the years I worked in corporate buildings, I always took the stairs; firth, fourth, second floor, at least twice a day, if not more. And I met more interesting people that way. Let's assume the CMO was not smug, and he was interested and curious, for his/her own sake.

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