Conversation Agent - Valeria Maltoni - Corporate Blogs: How's Your Elevator Pitch These Days?

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I just wrote a post about this on my internal corporate blog. My top five reasons:
1. Google is a news source.
2. People interact with people
3. Fresh content draws in repeat visitors.
4. Blog categories help readers feel in control.
5. We all have knowledge to share.

I think the biggest takeaways are the fact that blogging establishes credibility and humanizes large corporations. With more emphasis on transparency these days, blogging is a great way to increase that transparency

While all these answers are true, I find it rather surprising that there is so little focus on what I think is one of the most valuable parts of having a blog, or in fact any social presence at all:

What the people reading can tell YOU about yourself.

It's all well and good to show how the sausages are made, but the real value there is to hear people say that they wish you had a sausage with lamb instead of pork, or share a recipe they concocted with your sausage that lead others to pick some up to try it out.

True thought leadership comes from learning from your readers, and demonstrating that you're really listening. And isn't that the biggest opportunity of all?

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