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In some ways, I can see using Twitter for a "serious" business side, but I'm noticing more and more local biz feeds that use Twitter as the "human interest side" rather than the customer service side. Tweets like, "We'll be at this conference today! Come meet our new sales hires Tom, Dick and Harry!" or "Jeff our award-winning top designer has been reading 'this book' for a fresh perspective. Find it here."
I'm a new user of Twitter, but I'm a bit reserved when it comes to trying to solve service problems on the feeds.

Customer service on Twitter should be a no-brainer. If a business is using Twitter then they must realize that what is said or addressed on Twitter is as relevant as if it were addressed in the actual business. So good customer service should translate on Twitter. Your brand is still being represented and someone should be addressing issues.

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