Conversation Agent - Valeria Maltoni - Facebook: Money for Nothin' and Fans for Free

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Great. Now I have that song stuck in my head.

At least it's a good one. :-)

That company might be more honest in telling you they'll supply 1,000 extremely fickle fans. On the other hand, anyone touting such a deal isn't likely to appreciate concepts such as "honesty".

I wonder where the money is? That's the only reason people like that are "altruistic" [...] - they think they're smarter than everyone else, and believe they've figured out where the money is.

Happy 4th! :-)

I'd allow a guest post on my little corner of the web in exchange for 1,000 Facebook fans, but those fans would have to be local and willing to help me move these refrigerators, to help me move these color TVs (in 110*+ Phoenix heat, no less).

As usual, the conversation in the comments here is popping. If I might borrow from your play book, Valeria...

@Danny - That's how I want to roll. Organic, with real people with just as broad and diverse (read: random and unfocused) opinions as I have.

@Lateef - In the interest of keeping this comment on the short side, I'll just say "Mitsubishi" and suggest you take a peek over at Olivier's "The Brand Builder" blog for a recent post on the subject of helping brands you believe in. I think you'd really dig the post (and come across the longest comment I've ever posted anywhere).

@Ann Marie - This is my confusion about the whole scene. My life is better because I've met so many incredible people through platforms like Twitter, Facebook, and forums over the years, yet the fast attempts at commercialization leave a bad taste in my mouth. Fortunately, I can still not-follow/ignore/hide/block/forcibly-block much of the one-way static.

@Schiffon - Pimping. I love it.

Whether innocent misunderstanding of how things really work socially or calculated shenanigans playing the odds in pursuit of easy wins, I hope this sort of tactic ends up dying on the vine.

Let's show people how things should be done and help others take up the charge at our side. The more of us focus on doing right for our brothers and sisters on this rapidly shrinking blue marble, the fewer opportunities will remain for such blind pot shots.

@Adam - that's the other part of it, not feeling that special when they'd go with one and all; and by now, we all know that.

@Danny - the short cut ends up being the high road in life. It's not fun otherwise, what can you say you accomplished, when it was all arranged for you? Never mind authenticity, is that a brand of scotch?

@Lateef - thank you. Glad to be helpful in surfacing issues that resonate. The answers to why and who I find especially telling.

@Ann Marie - there are always short cuts, and those willing to take them. I'm on the same page with you on growing organically. This blog is almost 4 years old, and I'm still not taking any of it for granted.

@Eric - I get offers for "guest" posts from publicists of authors I never heard of, and other assorted thought leaders weekly. The pitch it's usually, hey, we have this inventory (post, tips, abstract) and would like to publish it on your blog. Who knows, maybe they consider the offer of gaining 1,000 fans on a different network integrated marketing? Stranger things have happened. I just don't see a fit. Without a relationship, I have a hard time promising credibility, and that is hard for me to compromise with people who take precious time to read this blog.

@Peter - people end up having a price, after all. The question is always, do you want to be that kind of person/company, and does that nourish your business or just inflate it with junk numbers? They make for great cocktail conversations.

@Schiffon - commerce is not a bad word, I'm in favor of people earning for putting in an honest day's work. I expect many more to start monetizing their blogs, building paid walls and communities after climbing in numbers on networks. All that oppose commerce and being marketed at can show their position by supporting those who don't do that. It is rarely done. Because people follow the crowd and popular is usually well marketed ;)

@Lisa - people also trade favors for popularity. We're familiar with terms like brown-nosing, sucking up, etc. for a reason. In this case there was a specific offer on the table, one made to a number of bloggers -- cast a wide net, get one or two to say yes, point others to how their peeps have done it, etc. human nature follows. If it didn't work, there wouldn't be so many doing it. On the other hand, to me there are some things that are just not worth it, no matter what.

@Jeff - these are yet early days in all of this stuff. There's a push to be noticed and getting good at sharing data as if it were facts, analyzing one thing and extrapolating a trend from it is a way to do that. I doubt any of us likes to be called "average" :)

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