« Get the Job: Conversation with Harry Joiner, Marketing Headhunter | Main | Connecting with Real Influence »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef01348557d1f5970c

Listed below are links to weblogs that reference Like it or not, you Want Influence :

Comments

Thanks for these thoughts. Still mulling it through, but thanks for sharing!

I wouldn't. I had written a post "Brand Conversations: How much do what others say matter to you?" to present my point of view on the same. You could it look it up here http://bit.ly/4g2msO.

Klout has a category of people that they call "Specialists" = People who are experts within a narrow field. I think there is some truth to this idea. One is more like to make a purchase where there is (1) likability and (2) some expertise which is part of creating trust, even if it is just "street cred"! Lastly (3) I think motivation is huge here. A likable expert who appears to be only out to make some commission or sale probable won't perform as well as someone who has some real passion and love for their product.

Influence equals Likability + Expertise + passion & motivation, in my book.

I am not a marketing expert nor do I play one on t.v.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.