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Very sound advice, as usual
As a Baby Boomer and marketing professor for many years, I understand BOTH the reluctance by business people of my generation to accept the New Normal AS WELL AS the inevitability of the New, Better Way to Do Business, i.e. "People Doing Business with People" and making those connections online.

Your second point particularly resonates with me and will be mentioned in my next post to be entitled "Listen . . . before you tell me what to do."

Too many businesses still don't understand that it really is all about our customers and what they TELL us what they need. And they are doing this so very effectively online. We just need to listen.

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