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Valeria, thank you for writing this! I was hounded by a "moderator platform" this week on Twitter and via email. In looking at their Twitterstream, they were doing the same thing to a lot of others.

What's with management putting these kids in charge of driving the bus?

Erroneously, I think companies who offer something in the 'social space' assume that everyone will jump on the bandwagon. As if we are all lemmings... As you pointed out CoTweet and HootSuite earned their reputations first. A lesson to be learned there.

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