Conversation Agent - Valeria Maltoni - Twitter Lists Reveal Interest of Followers

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Interesting discussion topic! Twitter has the data - most of us on the outside can only see a small part of the user behavior equation.

@DanZarrella has done a lot of research on this - maybe he has some ideas. Meanwhile, I'll think about how one could validate this from the publicly available feeds.

@nytimes has done a pretty good job of creating Twitter Lists in conjunction with major news events, like the Haiti and Chile earthquakes. In each case they incorporated a variety of sources, including other news outlets and people on location.

I maintain a spreadsheet of corporate social media managers with Jeremiah Owyang, which includes you, at

This list powers a Twitter partner bar on my blog ( ), a different way to quickly scan what is interesting to this group of social media intrapreneurs. It solves the "clutter" of streams that can be overwhelmed by a user that sends out many tweets all at once.

We learned it's not about how many people you know, but who you can count on. For example, our work with Twitter feeds has led us to curation tools such as a "Private @Reply" function that lets people @reply to lists of people, whether or not they are on Twitter.

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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