« Is the Customer Finally in Charge? | Main | Leading an Industry: Mayo Clinic Rolls out Center for Social Media »


TrackBack URL for this entry:

Listed below are links to weblogs that reference How I Use LinkedIn Content for Intelligence:


As a blogger, it is important to consider what you want to get out of Linkedin. I've found that starting conversations in other relevant groups effective at driving QUALITY (not quantity) traffic to our blog, as well as meeting industry leaders. On the other side, our Linkedin group (The Transumer) has not driven traffic "home". What I realized is that people joining there are doing it "post-blog-visit" and less as an entry point. Has anyone else experienced this?


It's all in execution. If your questions are fleshed out and asked properly, they can show you've prepared and are interested in extending the conversation. The same applies to answers -- are you just throwing in a link and talking about your product, or are you providing insights? I know people who have received invitations to do media interviews, provide expert commentary and gotten opportunities to interview with companies on the basis of their LinkedIn participation (without having a blog). Does this help?

Nice post with really good intriguing information.
I have a question.How can we do blogging on LinkedIn by asking questions and answering other questions.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.