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Alessandra:

In my view, marketing is like great design. It makes the introductions and then gets out of the way so you can enjoy the product/service and how it fits you.

I missed this one yesterday, @Valeria, but the same post of Augie Ray on Forrester Blog just inspired me to write down some thoughts about what is marketing about, http://bit.ly/aEbVCQ (in italian, I still haven't resolved to blog in english..)

@Peter - seems like such a basic thing, doesn't it? Being interested in people.

@Joe - good comparison, one of those I wish I had thought of.

@Brian - one full year, amazing! You must be so proud of the community. There are tangible benefits, like people doing business with each other, finding leads, forming projects, etc. and intangible, like people getting support, being inspired, learning more, which then in turn can produce tangible results. Maybe a combination of stories and numbers?

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