« Treating Women Differently | Main | Why Blog? Why Bother? Why Care? »


Great list, and love that you close with the fact that blogging is a compliment to doing.

I'll add: speak your mind, maybe get heard. It touches on 14, 27, 28, 30. Wonder why no one is talking about X, and they should be? Maybe you should.

Tim's #35 is spot on snarky humor, but mine is: have fun. Yes it's a chore sometimes editing yourself, linking and posting all the time.. but if you're not having a little fun with your blog, you'll probably not see any of these other benefits. FWIW.

I wish the administration at my B-school alma mater would actually read this and encourage students to read it. I started my blog after business school and had I been smart enough to get the ball rolling during bschool I wouldn't have lost an entire year to being unemployed after graduation.

Really great list! I am always surprised that more people and businesses who want to be perceived as innovators in their industry don't start a blog.

As you mentioned - it is a great way to share and develop your ideas, but also a powerful marketing tool to increase your visibility and show your commitment.

I started my blog years ago because I wanted to create an online presence that was stronger than my social network profiles (at the time my myspcae account ranked first!!). I now find that it is a powerful tool for building a reputation for yourself and connecting with new people.

I will definitely forward this post along. Thanks for this great list!

- Krista Neher
www.themarketess.com (my blog)

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.