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I wonder if that is part of the personal branding trend that many under 40 folks are taking part in. I know I got involved at my old company because I was eager to be writing a blog and in social media before the company and exec was ready.

But making sure this doesn't get too self-centered, self-serving is an important reminder.

The way the information relays the statistic actually points out how these activities are a purely self-centered way of using digital media. It's really easy to tell those who are self serving online from those who are generous and giving.

You wrote re the Forbes/Google Digital C-Suite survey:

"more than 50% of the under 40 maintain a work-related blog, are on Twitter, and visit online social networks frequently."

That's a very intriguing statistic.
Just give it time and virtually all C-suite b2b folks will be plugged in.

Whether they'll have sufficient time to engage is another matter... but I'm sure tools will emerge to help them streamline and prioritize the who, what and when of social media conversations in their busy workdays.

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