« Emotions, Trust, and Control at the Heart of Customer Experience | Main | Why and How Influence Works (my SxSW Interactive PanelPicker) »



FANTASTIC post! I, too, understand from experience that original content is expensive to produce. Copied and pasted content will ruin SEO.

Love this Valeria, "Humanizing means being human", such an important principle. Thank you for this article, Diego


Well said. Even when I was writing boatloads of direct mail letters, I had to make the voice genuine. I knew I did when the resort properties reported that the audience was writing back.


The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.