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Companies have strategy, but not enough trust in the people (the "juniors") who run TweetSpaceBookIn to tell them what the strategy is.

Because, you know, if you tell them what the strategy is, they might implement it!

You get bonus points for being right and funny at the same time. I love using the funny in my blog posts, wish there was an app for that.

Humor does connect, laughter is the best medicine.. which is why campaigns like Dos Equis' Most Interesting Man or @OldSpice take on a "viral" life of their own.

Back to the point of the post, you can have the tools (Twitter), the talent (PR and SM pros) but without knowing the game (strategy).. you're playing in the dark. FWIW.

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