Conversation Agent - Valeria Maltoni - Staggering Discovery: Goal-Oriented Content Works

« 21 Quotes that Illuminate the Value of Customer Conversations | Main | Why is Revenge so Important to us? »


@Bob - what a productive conversation we had today. The podcast will be fun and I had not caught up with Jaffe's "shameless plug", I'll need to thank him.

@Eric - there you have it. This time the connection was made through you. Thank you.

@Lamar - if you stick around, you will read about a case study of passion for the same very specific compound on Thursday. What a better world would this be if more people were passionate about the work they do, if they saw it as a craft they hone over time and with the help of interaction. And you can use content to communicate that care.

Thanks for the excellent post and thanks to Eric and Bob for the excellent conversation. Your discussion appears to me to be more about expressing a passion and attracting those that are similarly wired. In that case the is the goal to help and serve by showing who you are and (1) attracting those that are like you (your people) and (2) giving those people a reason to come back. Perhaps my view is a bit introspective. I certainly believe that your audience deserves your full commitment, I think that how you select, pursue and add to that audience has a huge effect on how well you serve and the constitution of your content. What do you think?

@Valeria It would be good to hear you the BeanCast. It's probably the podcast I most look forward to every week. Of course, I'm always looking for more though, so I appreciate any suggestions you have.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.