Conversation Agent - Valeria Maltoni - Time to Rework: Book Review

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@Rosemary - I leafed through a dozen books and settled on this one because of its focused message. A good reminder to go out and do.

@Phil - and to think that in many organizations, marketing is considered akin to the secretarial pool. ASAP is for people who are not capable of making decisions and have run out of time.

@Brian - yay! You're back commenting in real time. Love it. I'll be curious to know your take on the book.

@Alessandra - I had the benefit of not having read the previous one. Whenever I make one of those purchases, I just give the book to someone who could use it and call it even. In fact, these days I give away books by the ton who get sent to me because I need to be very selective about what I read for lack of time to read too much.

I read "Rework" as soon as it hit the shelves, and I felt quite disappointed because I could not find anything more than what I had already read in "Getting Real"; the only difference was that Getting Real is about creating great software products, and Rework, more generally, is about launching a business.
Not that I disagree with most of the concept expressed in both books, but, as 37signals recommend not to fool customers, I think they should have written an alert to their regular readers: "beware, this is always the same old stuff, just repurposed for generic business".

Oh snap. That just happened.

Looks like I'm back.


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