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Perfect timing! I've finished Herd and I've finished How, so it's time to find another book.

I believe meetings are toxic. Are we gonna get things done, or just sit around talking about how we're gonna get things done?

I also believe that planning is, for the most part, guessing. At best, any plan is an educated guess at how the future will unfold. Nobody knows for sure, so nothing should be carved in stone but vision and direction.

This book sounds right up my alley. The fact that it's got an origami snowball on the cover just adds credibility.

Thanks for sharing, Valeria!

/test comment

Great review - I read it, too, and especially like the "marketing is not a department" concept. Your touch-points are everywhere, and (as you know well) your conversations are everywhere, too.

ASAP is poison was also a good take-away.

Very motivating book - reminded me of Vaynerchuk's Crush It in many ways.

Thanks for posting this review...I might have bypassed this book on the shelf because of the "planning is guessing" in giant letters on the front. But it sounds like a nice kick in the pants sort of book. Just the thing, sometimes...

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