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Hi Valeria,

About 10 years ago I ran a CoF meeting on indigenous story telling and business at our state museum.

The meeting was led by a local aboriginal elder ( long story the elder we'd organised couldn't make it and the security guard ( who happened to be an elder also) stood in.

The curious thing he did was to begin by telling a local story and then divided the group into "mens business" and "woman business".

He then asked the groups to discuss what they had heard.

What emerged was that the men and woman understood the same story very differently.

He then implored us to respect men's and woman's business and to confuse the two at our peril.

In light of this its interesting to read your comment:

"More and more I'm seeing diversity between individuals, not genders. Especially as we all embrace a cultural movement that has us reprioritize what we buy, we're all influenced by economical, functional, social, physical, and mental considerations."

Anyway it was a great night.


"Until we have more women creating and greenlighting creative work, we'll continue to be subjected to groupthink from a group that doesn't think the way we do."

Not necessarily. We need more people, men and women, who realise that people are people, no matter their sex.

Limiting this conversation to the question of marketing will be a small exercise in restraint, but worth the effort.

I have found that the male/female demographic split isn't the one that usually matters the most - I tend to agree with the comments Yvonne has made, above, in that regard. Geography, "urbanicity" and even racial splits often have more nuance and insight.

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