« Should You be Pitching me? | Main | 34 Reasons to Start a Blog »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef0133f36209a0970b

Listed below are links to weblogs that reference Treating Women Differently:

Comments

@Kelly - thank you for sharing the link to your post on this very same topic. And for the links to resources in the post. Interestingly, I wrote this post Saturday, before I saw Arrington's post and there was a resurgence of the topic. A while back I wrote suggestions for women to take a more active role in pitching themselves as speakers. I do wonder... is the whole system run from a male POV?

@Yvonne - age groups as well. Thank you for bringing it up. I personally find it hard to identify with American women and people who have not been exposed to different cultures, for example, because we were brought up in such different environments. Perhaps I notice this more with women because I have that expectation that I should identify with this group? And thank you for sharing the link to that rich discussion. Welcome back to the comments!

I have to add this link - which pertains to my final point in my original comment and the reason I still believe gender differences matter: http://steveblank.com/2010/08/30/boys-rules-girls-lose-%E2%80%93-women-at-work/

Here's the scoop - everyone is different than everyone else. But, in the world of advertising and marketing, groups of one sort or another, are as much alike as they are different.

Harley Davidson bike riders - men or women, are marketed to differently than the men and women who love Mini-coopers.

Musicians - male or female - are marketed to differently than computer nerds.

Women make up a very large consumer group. A very large, diverse group. Because women, as a whole influence the majority of spending, it pays to try and understand them.

Mommy bloggers are also pet bloggers - and each faction is different, but the same. Within those groups, the individual women vary as much as our United States vary - but are part of a collective whole.

Does this warrant a look at women as a group when considering your marketing approach? Yes - you need to first recognize that women are influential, that they are diverse and connected, that they are social and vocal, and then... you need to say, which women are inclined to buy my product? And which women might be inclined to recommend it?

To ignore this power that women, as a whole, have... is just bad business. I reminds me of the 1970s when Moms were told to raise their sons and daughters the same, because they were children and gender shouldn't matter.

Well, it did then and it does now. IMHO

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.