« Developing a New Story | Main | Catch me, if You Can »


Hi Valeria, yes I noticed. Like with all it's about the balance, the truth is never on one side. And it's also the chicken and egg story when it comes to brands, branding & conversations.
One of my most used slides in the presentations I do is a typo I made once: "lose control vs. loose control"

[PS: good news for you > do check e.g. Amano, Patric and Mast Brothers chocolate. As an 'expert' in chocolate (I'm from Belgium BTW) these are wonderful chocolate makers in the US]

Viral is about taking what's relevant about your brand to humans and making it easy to spread.

If the brand isn't relevant, that's gonna be very hard. Fix the experience.

@Evert-Jan - dark chocolate is a favorite. The European brands though. In the U.S. chocolate is either too bitter, or too sweet. When you enter a conversation, you do with your point of view, or curiosity. Otherwise, you are merely listening without experiencing. Notice that I pointed out how brand-driven is helpful. It's the control and manipulation people resent.

@Brian - you know ore about branding than most marketers, I can tell you that. Metaphors work, as do stories -- and we will talk about that in our chat tomorrow. I don;t see differences as needing to be overcome, just accepted. I do wonder about the regular boredom at work. It is a matter of control, of who controls the work that needs to get doe and how they define its narrow confines? why is it not possible to tell a different story at work? To create awesome and what's next?

@Jen - what is social for? Good question, as always.

@Umberto - I should start a club for Italians in the world. We are so many! Good to meet you here, and thank you for the link. I'll take a look.

@Patrick - I was in tech, as you know, and I get where your colleagues are coming from. And sales is such a high stress job, dealing with rejection on a consistent basis, biding your time, following up, and all that. I wonder what would happen if our models weren't the current economic markets.

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.