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Valeria and all,
Indeed a very timely topic that will not go out of style for a while! This post covers many of the issues that are at the core of translation services and their commoditization. As mentioned here, reasons abound.
Allow me to direct you to two articles that I wrote. One about "The Perils of Using Automated Translation on Your Website" published by Marketing News Exclusives from the AMA - available at http://www.mtmlinguasoft.com/en/press/MarketingNewsExclusives.pdf
And the second article from our newsletter addresses false friends - available at http://www.mtmlinguasoft.com/en/newsletters/enews_mar_2009.html.
Thanks for contributing to the on-going education effort.

We have used the services of an online translation service named Tomedes - http://www.tomedes.com . They have 1000's of translators worldwide and they manually picked the best matching translator for the requested translation. They provide an instant quote based on the language pair and the expertise required.

Valeria, translation is really copywriting, indeed.
I collected tons and tons of horror stories by reading some "english versions" of my prospects' websites, indeed, and I often had a hard time persuading them that those home-made, automatic, cheap translations could not but harm their business!
In case you don't know it, there is a blog about this kind of stuff, http://englishfromfear.blogspot.com/ (for your english-speaking readers, the name of the blog comes from the italian "da paura", meaning sort of "horror english")

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