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Thanks for the thoughtful review - much like the consideration that goes into your other reviews. I have this book in my que to read; may move it up based on this.

For many companies change is so hard because of how baked into the culture certain routines and practices are - especially for long-term employees. Neuroscience has proven that change causes physical pain in the brain, requiring focus to transfer to the part where it becomes automatic. And is the reason many change programs fail because the follow through isn't there.

I think in so many areas it all comes down to execution and that's what few companies do well. It's such an opportunity - but requires much hard work.

@James - the social Web has been an opportunity for those companies and teams that have wanted to see it that way, not for all. For others, it continues to be a place to spam and push messages centered on their own agenda.

@Geoff - there you are. I celebrate a birthday and a blog anniversary to little notice, and my friends come in to point out how a book is off. Nice.

I guess Josh and Ted haven't been to Capitol Hill recently.

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